Market Niche : how to find it?

How to find your market niche ?

I - Why do you need to find your market niche?

Web is a very competitive market; when you are not good at e-strategy and internet marketing, your e business "cannot survive".

You often need to find a market niche where you can be the leader; it is the one way to insure your e business long terme profitability.

But, to find a market niche is not something easy or evident; you should follow a methodology to make things easy.

II - Step I: What do you like AND know?

You market niche will wholly depend on your character, on WHAT YOU LIKE AND WHAT YOU KNOW.

Your market niche should be your passion; but it also should be something you have learnt, something you master, something you know.

At first, make a list of things you are fond of.

For instance, what kind of music do you enjoy to listen, what is or are your favorite sports; do you like polar or comics etc.

Make a very long list (brainstorm ideas).

And then, select "things you know"; for instance, if you like watching basketball match, are you also a player or do you have "enough knwoledge" about "basketball topic".

At last, choose one you like the best, it will be your "general market niche concept".

III - Step II: Widen your basic idea

Ok, you really like basketball and at the same time you are a good player. But it will not be your market niche.

Your web site will talk about "health tips for basketball players" or "exercises to increase your jump at basketball" etc.

Your market niche should be something specific.

IV - Step III: how many visitors will you probably get?

Use Google adwords keywords tool to know how many visitors will you probably get.

5 000 visitors a month is acceptable; that is why we call it a market niche, few visitors and few competitive web sites.

You have to check how many competitive web sites will you have in your market niche; just use Google search engine.

Repeat this process untill you find your market niche.

You can also launch a new concept on the web and the one thing you have to do is to promote this one.

These three simple steps should help you to find your market niche.

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