Search Engine Optimisation

I - Why this course is different?

At first, when we talk about search engine optimisation, we talk about Google or the way to be ranked first on Google page results.

How does Google rank web sites? Nobody, I repeat nobody has found out how Google ranks web pages.

This course is different in three points:

This search engine optimisation course is more complete than others; you will find more technical details.

All points will be explained in details; for instance what does keyword density exactly mean?

And at last, it will teach you to be more logical in the purpose to help you to have your own opinion, your own ways and your own point of view about search engine optimisation.

II - Tags in search engine optimisation:

Google uses a robot to index web pages; so Google robot will read all your tags to try to understand what exactly your site talks about or is your content relevant.

A. First step in search engine optimisation: Your “title” tags

Between your “head” tags, you should have “title” tags; put your web page title between theses ones. Once Google robot will read your web page, it will understand that your web page talks about “How to lose weight?” (For Instance)

Title tags are very important in search engine optimisation. Put it just under your head tag.

Your web page title should contain your main keywords. Do not make a very long title but chose a very descriptive title.

Your web page title is a summary of your web page.

B. What about h1, h2, h3 … tags

h1, h2, h3 tags … in Google robot opinion means very important title, or important title or less important title etc…

Put your article titles between these tags; and of course, your main title (between h1 tags) should also contain your main keyword.

Google robot will understand the importance you give to your article titles, that is why h1, h2 and h3 tags are important concepts in Search engine optimisation.

C. Let us continue: strong tags

It is the common mistake made by webmaster in search engine optimisation: they just put their important keywords in bold instead of using strong tags. Yes, when you put important words in bold, your visitor will understand their importance. But for Google robot, only strong tags mean important words. Put your main keyword in your articles between strong tags.

Your web page will be more relevant.

D. Search engine optimisation: are meta tags important?

Yes, Meta tags are the least important concepts when we talk about search engine optimisation; but we should not neglect any details: use Meta tags.

Use Meta description and Meta keyword tags.

Your description should be short, clear, descriptive and contain your main keyword.

Your Meta keyword should be short, clear, descriptive and ONLY contains your main keyword and some synonyms.

E. Search engine optimisation: the importance of URL in your contents

An URL in your content is very important to convince Google your web page is relevant. Your link should contain your main keyword (as usual) and should bring your visitors to a web page talking about the same concept.

F. And my "picture tag": what about alt attribute

Alt allows you to describe images with sentences in the case they do not appear correctly on your visitor computer. I think you know that you should put your main keyword in your description.

We have finished the first part of search engine optimisation; how will we optimize our contents for Google?

III - Your main keyword and its synonyms:

Search engine optimisation doest not only involve repetition of your main keyword. Use some synonyms, the most you can find. It will increase your site relevance.

IV - And what about my keywords density?

Google does not only consider how much you have repeated a word but how much you have repeated a word divided by total number of words in your contents.

This is a very easy concept, but we should learn it to know it.

Take care of your main keyword density and its synonyms

V - Be logical

To be logical is important in search engine optimisation if not you will not understand how does Google robot work.

Your web page title, description, keywords, your articles should talk about ONLY ONE CONCEPT: your web site concept.

Do not say that it is something evident: webmasters always forget this concept of ONE WEB SITE, ONE CONCEPT.

VI - Last important point in search engine optimisation: do you know your competitive sites?

This is an “add value” for you: make an analysis of your competitive sites of your main keyword.

What is the density of their main keyword? (the most important)

Do they make a mistake with their tags? (Their weakness)

How can I be ranked better? (Your logical conclusion)

I have given you all my knowledge in search engine optimisation; but if you want to learn more about the Web especially in the field of web marketing, major college in the united states as university of Arizona recommend an web marketing package called Site Build It.

You can reach the site at sitesell.com/affiliates-tools.html

Internet Marketing: become a good web marketer

Internet Marketing: What does it consist of?

"To master the web", having some knowlegdge in xhtml or in php is not enough; you should have some knowledge in Internet Marketing, as we say: Marketing is everything and everything is Marketing.

Internet marketing is a concept which consists of satisfying your Visitors, Search Engines and You.: it means, Internet Marketing is a WIN WIN WIN relation.

Internet Marketing is also a set of techniques which allow you take benefit from your blog(s), your web site(s), your social network etc.

We will base our Internet Marketing course by considering at first search engine and then your visitors.

I - Internet Marketing: How to bring traffic on your blog or on your web site?

When you build your site or your blog, you hope you will have many visitors; however, you will not have a lot of visitors if your site or your blog do not "please" to Google.

So, these are some notions of Search Engine Optimisation (SEO) you should know:

A. First step in Internet Marketing: Choose a main keyword and only one.

Do not begin by building your site; once you have chosen your site concept, think about your main keyword, it means the keyword for which you want to be ranked first by Google.

Internet Marketing considers at first the claim for a keyword; use tools as Google Adwords Keyword Tool in your choice. Do not be afraid to choose a keyword with a lot of claim and a lot of competitive sites.

B. Essential SEO concepts in Internet Marketing :

1 - Your web page title

Once you have chosen your main keyword, think seriously about your web page title. It is the most important criteria for Google in ranking web pages.

Put your main keyword in your web page title. Your "title tags" should be put just under your "head tag".

2 - Density of your main keyword:

Google considers the density of your main keyword in ranking your web page; density of a keyword means the number of repetition of this one divided by the total number of words in your web page.

3 - Use cleverly "strong tags"

"Strong tags" mean Important Words for Google.; so, put your main keyword between "strong tags", it will improve your ranking.

4 - Use cleverly "h1 and h2 tags"

Put your article title between h1 or h2 tags; it will get your web page more relevant.

5 - What about your URL:

Your URL should contains your main keyword and should be short.

Share your URL by using forum, e-mailing, or social networking.

If you have a lot of contacts, feel free to send them your web site link and ask them to help you in advertising your web site: it is what we call in Internet Marketing a BUZZ marketing.

Be careful: Internet Marketing does not accept SPAM: HELP people who ask question in forum web sites and sign with your web site link.

Facebook allows you to create social networks; so it will increase your contacts on the web. Buzz marketing is really important in Internet Marketing.

II - What about your e-reputation?

Internet Marketing also involves to have a good reputation on the web. Write some relevant articles for another blogs or why not for e-newspapers: get famous on theweb, it will give a good reputation of your web site.

III - Internet Marketing Do you know your visitors?

A. Basic Information :

Here are some essential questions in Internet Marketing :

How old are your visitors?

Where do they come from?

Does your web site is only for men, or for women, or both?

Is that all? No, of course; but they are essential points in Internet Marketing you should know.

Do not build a web site talking about cars if you want to reach "female visitors".

Or an e-financial-newspaper for teenagers, it is absolutely nonsense.

B. Your visitors' behaviour:

Internet Marketing considers four points in visitors' behaviour :

Human needs

Perception

Motivation

Values

1 - What do your visitors really need?

Money? Having fun, love? etc.

2 - What kind of information will motivate them?

Some information about ways of seduction or tips about how to make money online.

3 - Perception:

In easy words, are things which are important, good or bad for you, are also important good or bad for your visitors?

4 - Values:

People have some values; for instance, people who believe that we can only succeed by working hard will consider easy and quick rich method as a trick.

IV - Internet Marketing: Colour in psychology

Colour is really important in Internet Marketing, especially in the designing of your web page; learn their influence in psychology.

For instance, blue means self confidence and green shows an high communicative skill.

V - The frame of shape of an Web Marketer:

If you want to be good at Internet Marketing, you should have this kind of mentality:

I want to know what my visitors want but my visitors do not want to know what I want.

By satisfying search engine and visitors, I will be satisfied.

Internet Marketing is not a TRICK; my knwoledge will never be absolute, but I will make a lot of efforts to learn Internet Marketing.

If you really want to get good at Internet Marketing (better than most of web marketers), Site Build It is an Internet Marketing package for high level affiliates.Site Build it is recommended by major college as University of Arizona.

What I can do for you is to give its URL: http://sitesell.com/affiliates-tools.html