Internet Marketing: What does it consist of?
"To master the web", having some knowlegdge in xhtml or in php is not enough; you should have some knowledge in Internet Marketing, as we say: Marketing is everything and everything is Marketing.
Internet marketing is a concept which consists of satisfying your Visitors, Search Engines and You.: it means, Internet Marketing is a WIN WIN WIN relation.
Internet Marketing is also a set of techniques which allow you take benefit from your blog(s), your web site(s), your social network etc.
We will base our Internet Marketing course by considering at first search engine and then your visitors.
I - Internet Marketing: How to bring traffic on your blog or on your web site?
When you build your site or your blog, you hope you will have many visitors; however, you will not have a lot of visitors if your site or your blog do not "please" to Google.
So, these are some notions of Search Engine Optimisation (SEO) you should know:
A. First step in Internet Marketing: Choose a main keyword and only one.
Do not begin by building your site; once you have chosen your site concept, think about your main keyword, it means the keyword for which you want to be ranked first by Google.
Internet Marketing considers at first the claim for a keyword; use tools as Google Adwords Keyword Tool in your choice. Do not be afraid to choose a keyword with a lot of claim and a lot of competitive sites.
B. Essential SEO concepts in Internet Marketing :
1 - Your web page title
Once you have chosen your main keyword, think seriously about your web page title. It is the most important criteria for Google in ranking web pages.
Put your main keyword in your web page title. Your "title tags" should be put just under your "head tag".
2 - Density of your main keyword:
Google considers the density of your main keyword in ranking your web page; density of a keyword means the number of repetition of this one divided by the total number of words in your web page.
3 - Use cleverly "strong tags"
"Strong tags" mean Important Words for Google.; so, put your main keyword between "strong tags", it will improve your ranking.
4 - Use cleverly "h1 and h2 tags"
Put your article title between h1 or h2 tags; it will get your web page more relevant.
5 - What about your URL:
Your URL should contains your main keyword and should be short.
Share your URL by using forum, e-mailing, or social networking.
If you have a lot of contacts, feel free to send them your web site link and ask them to help you in advertising your web site: it is what we call in Internet Marketing a BUZZ marketing.
Be careful: Internet Marketing does not accept SPAM: HELP people who ask question in forum web sites and sign with your web site link.
Facebook allows you to create social networks; so it will increase your contacts on the web. Buzz marketing is really important in Internet Marketing.
II - What about your e-reputation?
Internet Marketing also involves to have a good reputation on the web. Write some relevant articles for another blogs or why not for e-newspapers: get famous on theweb, it will give a good reputation of your web site.
III - Internet Marketing Do you know your visitors?
A. Basic Information :
Here are some essential questions in Internet Marketing :
How old are your visitors?
Where do they come from?
Does your web site is only for men, or for women, or both?
Is that all? No, of course; but they are essential points in Internet Marketing you should know.
Do not build a web site talking about cars if you want to reach "female visitors".
Or an e-financial-newspaper for teenagers, it is absolutely nonsense.
B. Your visitors' behaviour:
Internet Marketing considers four points in visitors' behaviour :
Human needs
Perception
Motivation
Values
1 - What do your visitors really need?
Money? Having fun, love? etc.
2 - What kind of information will motivate them?
Some information about ways of seduction or tips about how to make money online.
3 - Perception:
In easy words, are things which are important, good or bad for you, are also important good or bad for your visitors?
4 - Values:
People have some values; for instance, people who believe that we can only succeed by working hard will consider easy and quick rich method as a trick.
IV - Internet Marketing: Colour in psychology
Colour is really important in Internet Marketing, especially in the designing of your web page; learn their influence in psychology.
For instance, blue means self confidence and green shows an high communicative skill.
V - The frame of shape of an Web Marketer:
If you want to be good at Internet Marketing, you should have this kind of mentality:
I want to know what my visitors want but my visitors do not want to know what I want.
By satisfying search engine and visitors, I will be satisfied.
Internet Marketing is not a TRICK; my knwoledge will never be absolute, but I will make a lot of efforts to learn Internet Marketing.
If you really want to get good at Internet Marketing (better than most of web marketers), Site Build It is an Internet Marketing package for high level affiliates.Site Build it is recommended by major college as University of Arizona.
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